CiTradR
Investment App Redesign
Optimized the UX/UI of the CI TrdR mobile app by transforming complex investment and financial onboarding flows into an intuitive user experience. Collaborated with cross-functional Agile teams and key stakeholders to improve usability, increase user engagement, and support business goals.
CI TrdR is CIBanco's mobile investment app, designed to help customers manage and monitor their financial assets through a secure and intuitive digital experience. The primary challenge was simplifying traditionally complex fintech workflows and transforming them into efficient, user-centered interfaces.
Key Design Initiatives
Intuitive Financial Experience
Redesigned investment flows for the Stock Market and Capital Markets, making complex financial operations easier to understand and complete.
Streamlined Onboarding
Optimized the customer onboarding experience to reduce friction, simplify the registration process, and minimize user drop-off.
Business Alignment
Collaborated closely with executives, Product Managers, and Agile teams to ensure design solutions aligned with strategic business goals and user needs.
Ux Strategy & Documentation
