Grupo Fórmula app
Design to Inform and Connect
Grupo Fórmula is a mobile radio and news experience designed to help users easily access live programs, featured hosts, weekly news, and on-demand content in one place. The project focused on creating a clearer and more engaging app experience, allowing users to register, log in, listen to live radio, explore program schedules, follow presenters, and discover relevant national and international news.
Grupo Fórmula is a digital radio platform created to connect listeners with live shows, well-known presenters, breaking news, and branded content through a more accessible mobile experience.
The app was designed to let users sign in quickly, listen to live broadcasts, explore program schedules by host and time slot, and discover featured content more easily. It also included sections for important weekly news, favorites, reminders, and follow options to keep users connected to the content they care about most.
Another important part of the proposal was creating spaces for brands to advertise within the app in a more natural and visually integrated way.
The overall goal was to build a more intuitive, dynamic, and engaging experience that combined radio streaming, news consumption, and audience interaction in a single mobile product.
Ux Strategy & Documentation
