Redesign, UX/UI Improvements &
New Features for the
Sura Mobile App and Website
Contributed to the evolution of the Sura Investment Management platform by transforming user research insights into meaningful product improvements. Partnered with Agile teams and business stakeholders to optimize investment workflows, refine information architecture, and deliver a more intuitive digital experience.
Sura Investment Management is a digital investment platform that enables customers to manage investment portfolios and pension funds through a seamless digital experience. The project's primary challenge was evolving a mature financial product by leveraging user research and usability testing to uncover improvement opportunities and simplify complex investment journeys.
Key Design Initiatives
Research-Driven Product Evolution
Leveraged user research, usability testing, and UX analysis to identify usability issues and prioritize product improvements based on user needs.
Investment Experience Optimization
Refined information architecture, user flows, and interface design to create a more intuitive and efficient investment experience.
Cross-Functional Collaboration
Partnered with Product Managers, business stakeholders, and Agile development teams to deliver scalable, user-centered solutions that balanced business goals with customer needs.
Ux Strategy & Documentation
