UNITEC  is a higher education institution in Mexico. As part of the Laureate / UNITEC team, I contributed to the design and improvement of the Vocational Test experience, focusing on understanding how prospective students make decisions when exploring academic options.

‍Key Design InitiativesUser Research & Behavioral Analysis
I conducted user research, heatmap analysis, and usability testing to understand user behavior, identify friction points, and uncover opportunities to improve the vocational guidance journey.

‍Vocational Test Experience
I participated in the design of UNITEC’s Vocational Test, simplifying interactions and helping prospective students navigate the decision-making process in a clearer and more intuitive way.

‍Landing Pages & Interface Redesign
I redesigned landing pages and digital interfaces using Material Design principles, improving visual hierarchy, consistency, usability, and access to relevant information.

‍Navigation & User Flows
I improved navigation structures and user flows to reduce friction, simplify key interactions, and create a more seamless experience across the platform.