UX / UI PGMG After-Sales
Platform Design
I led the design of PGMG’s web-based after-sales platform for real estate developments from the ground up, identifying user and business needs through user stories, stakeholder interviews, and process reviews. The goal was to simplify internal workflows, improve information organization, and create a more intuitive experience for users managing post-sale services.
The project began as an MVP and evolved through iterative design sessions, stakeholder feedback, and prototype presentations used to validate the product concept with potential clients.
PGMG Real Estate After-Sales Platform
I designed the platform from the ground up to support post-sale service management for real estate developments, defining how internal users could organize requests, track incidents, schedule visits, and follow up on customer needs.
User Stories & Stakeholder Research
The new interface was defined through user stories and interviews with stakeholders, helping identify workflow pain points, business requirements, and opportunities to simplify key processes.
MVP & Prototype ValidationThe project started as an MVP, using an interactive prototype to present the product to potential clients and validate the proposed solution before continuing with further development and improvements.
Ux Strategy & Documentation
